Shaping Desire: Consumer Capitalism and The Eucharist

Consumer capitalism provides a narrative embodied in ritual practices -- liturgies -- that intends to shape human desire towards a telos of increasing consumption of goods and services: the good life. The Eucharist is an alternative liturgy, an embodied narrative that stands against the narrative of consumer capitalism and offers an alternative vision of the good life. It provides a narrative for desire's proper telos and shapes human desire towards God.