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Bitten. Branded. Bought: The Apple Logo in Popular Culture and the Bible

Dr. Charles M. Rix
Associate Professor of Bible
Oklahoma Christian University
Charles.rix@oc.edu

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Abstract

Multinational technology master Apple’s popularity and profitability has made its logo among the world’s most recognizable, and its gadgets have had a profound impact on 21st-century culture. Speculation about whether its logo has ties to the biblical story of Adam and Eve may be unfounded, but read through an Apple-inspired hermeneutic, the story of Genesis 2–4 reveals rulebreaking nonconformity as a powerful path to human progress but cautions against the risk of its benefits: obscuring the needs of others nearby.

 
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Volume 23 Issue 1

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